“If this legislation is approved, those protections would now include a performer's voice and likeness, making Tennessee the first state in the nation to preserve individual voice, image and likeness against irresponsible and unethical AI in the form of deep fakes and audio cloning.”
Wants more rulesUS · FederalUS · StateUKEUPartially adopted
Create a federal digital-replica right (consent for voice & likeness)
A property-like federal right against unauthorized AI simulation of a performer's voice or likeness, with consent and compensation requirements, the NO FAKES Act ask.
Where it stands
Adopted at state level (Tennessee ELVIS Act in force Jul 2024; California digital-replica laws) and in the intimate-imagery slice federally (TAKE IT DOWN Act signed May 19, 2025; 48-hour platform takedown effective May 19, 2026). The broader federal digital-replica right is advancing: NO FAKES reintroduced Apr 2025, revised as S.4591 (NO FAKES Act of 2026) and placed on the Senate calendar Jun 24, 2026 over CCIA/NetChoice objections to notice-and-staydown. USCO Part 1 recommended a federal right (Jul 2024). The UK opened a digital-replicas workstream (Mar 2026); the EU omnibus added an AI Act prohibition on generating NCII/CSAM (May 2026). Equity campaigns for UK statutory personality rights.
first seen 2024-01-11 · last seen 2026-07-21 · locus: user
Bill-status would miss this
The vehicles it rode
- 2024-03-21
Gov. Lee signs the ELVIS Act, first state law adding voice to right-of-publicity protections against AI cloning; effective Jul 1, 2024
TN ELVIS Act - 2024-04-30
Senate Judiciary IP Subcommittee hearing on the NO FAKES Act; SAG-AFTRA, FKA twigs, and Warner Music Group testify in support
NO FAKES Act - 2024-07-31
NO FAKES Act formally introduced in the Senate (S.4875, 118th Congress)
NO FAKES Act - 2024-07-31
USCO Report Part 1 (Digital Replicas) recommends a new federal law protecting individuals against unauthorized digital replicas
USCO AI Study & Reports - 2025-04-09
NO FAKES Act reintroduced (S.1367/H.R.2794) with cross-sector backing including RIAA, SAG-AFTRA, MPA, OpenAI, Google, and IBM
NO FAKES Act - 2025-05-19
TAKE IT DOWN Act (S.146) signed into law after 409-2 House vote
TAKE IT DOWN Act - 2025-05-21
Senate Judiciary privacy subcommittee hearing on AI deepfakes and the NO FAKES Act
NO FAKES Act - 2026-03-18
UK statutory report launches a dedicated workstream on digital replicas and personality protection
UK Copyright & AI Report 2026 - 2026-05-07
Provisional agreement adds AI Act Art. 5 prohibition on AI generation of non-consensual intimate imagery and CSAM
EU Digital Omnibus - 2026-05-20
Revised NO FAKES Act of 2026 (S.4591, Coons) introduced with 15 cosponsors
NO FAKES Act - 2026-06-24
S.4591 reported to the Senate and placed on the Legislative Calendar (No. 446) after Jun 18 markup
NO FAKES Act
7 claims · every quote links to its document
The record
For · 6
“While Tennessee’s preexisting law protected name, image, and likeness, it did not specifically address new, personalized generative AI cloning models and services that enable human impersonation and allow users to make unauthorized fake works in the image and voice of others.”
“I'm here today to testify in support of the NO FAKES Act. Our members believe that AI technology, left unregulated, poses an existential threat to their ability to, one, require consent for the creative use of their digital representation.”
Speaker: Duncan Crabtree-Ireland, SAG-AFTRA National Executive Director. Third-party verbatim transcript.
“SAG-AFTRA members and those who rely on their face and voice for their livelihood will be able to demand platforms remove illegal voice and image clones. Creatives will also be able to seek damages from those who intentionally cause harm.”
“this legislation that provides balanced and effective protections for all individuals against exploitative uses of their voice and likeness while supporting free speech, reducing litigation and achieving the promise of AI technology”
“Equity is calling on the government to introduce a new system of automatic rights over your voice, face and body for all. These ‘personality rights’ would allow everyone to have control over their identity in the age of AI. They would provide a new layer of protection for performers against exploitation by AI models without your consent.”
Undated campaign page; docDate records access date (2026-07-21).
Against · 1
“By federalizing a new likeness right and coupling it to notice-and-staydown requirements, aggressive statutory damages, and easy unmasking, it creates millions in new annual costs for digital services, both small and large, which favors incumbents and creates barriers to entry.”