To address this issue at scale … the Coalition for Content Provenance and Authenticity (C2PA) has developed this technical specification for providing content provenance and authenticity.
Direct source
C2PA specifies a technical standard for content provenance and authenticity
The specification states C2PA developed a technical standard for providing content provenance and authenticity.
Evidence explainer
What this establishesC2PA is an industry open standard. Mandating it in law is a separate policy ask.
Why it matters: It is the main voluntary technical baseline cited in labelling and provenance debates.
Limits and context: The specification expressly avoids value judgments about whether provenance data is good or bad.