Direct source

China’s synthetic-content labelling measures entered into force

Article 14 sets 1 September 2025 as the effective date.

Evidence explainer

What this establishes

The provision fixes when covered providers and platforms became subject to the measures.

Why it matters: It supplies the legal date needed to distinguish adoption of the rules from their application.

Limits and context: The provision establishes timing; the substantive duties appear in the preceding articles.

Article 14

第十四条本办法自2025年9月1日起施行。

Governments require disclosure in different forms. Technical duties, responsible actors and enforcement models still diverge.

Require covered providers to attach detectable technical provenance markers to synthetic or materially altered content.

Require people encountering covered synthetic media to receive a clear, visible disclosure rather than relying only on hidden metadata.

China’s administrative measures govern explicit and implicit labels for covered AI-generated synthetic content.

The national labelling measures entered into force.