Canonical policy ask · Content integrity

Require visible disclosure for deepfakes and public-interest synthetic media

Require people encountering covered synthetic media to receive a clear, visible disclosure rather than relying only on hidden metadata.

EU China

Current standingin-force

Jurisdiction map

Current legal position

EUIn force

Article 50 disclosure duties apply to deepfakes and specified public-interest text.

Open source

ChinaIn force

Covered synthetic content is subject to labelling measures in force since September 2025.

Open source

Policy vehicles

Where the ask appears

regulation · Applicable

EU AI Act · Article 50 transparency obligations

Article 50 establishes transparency duties for specified AI interactions and synthetic or manipulated content.

administrative-measure · In force

AI-Generated Synthetic Content Labelling Measures

China’s administrative measures govern explicit and implicit labels for covered AI-generated synthetic content.

regulation · In force

Korea AI Basic Act and Enforcement Decree

South Korea’s comprehensive AI statute combining industry promotion with transparency, safety and high-impact duties.

Policy lineage

Events and deadlines

2025-03-14
China publishes synthetic-content labelling measures
Four authorities published measures governing labels for AI-generated synthetic content.
2025-09-01
China’s synthetic-content labelling measures take effect
The national labelling measures entered into force.
2026-08-02
EU Article 50 transparency duties enter application
The EU’s Article 50 transparency duties became applicable as enforcement powers expanded.

Evidence ledger

Explained source passages

Direct sourceOpen evidence record

Article 50 transparency duties entered into application

The Commission states that Article 50 applies from 2 August 2026.

Article 50 of the AI Act applies as from 2 August 2026.

European Commission · Commission FAQ · application date

Direct sourceOpen evidence record

China’s synthetic-content labelling measures entered into force

Article 14 sets 1 September 2025 as the effective date.

第十四条本办法自2025年9月1日起施行。

Cyberspace Administration of China · Article 14

Direct sourceOpen evidence record

Korea’s Enforcement Decree requires clear labelling of generative AI outputs

MSIT describes Enforcement Decree Article 23 duties to inform users and clearly label generative AI outputs, including deepfakes.

For outputs generated by generative AI, including AI-manipulated content (deepfakes) that may raise social concerns, the decree requires clear labeling in a manner that can be easily recognized by users, taking into account factors such as age.

Ministry of Science and ICT (Korea) · MSIT press release · Enforcement Decree key feature ⑥ Obligation to Ensure Transparency (Article 23)

Intelligence records

Reported developments

EU · Enforcement shift

EU AI Act Article 50 duties enter the enforcement phase

The AI Office and national authorities can enforce the Act as Article 50 transparency duties apply from 2 August 2026. Immediate compliance work covers machine-readable marking and the remaining high-risk timetable.

South Korea · Statute in force

Korea’s AI Basic Act takes effect with labelling and safety duties

MSIT announced that the AI Basic Act and Enforcement Decree took effect on 22 January 2026. The package includes generative-AI labelling duties and a grace period of at least one year for most penalties.