Governments require disclosure in different forms. Technical duties, responsible actors and enforcement models still diverge.
Require covered providers to attach detectable technical provenance markers to synthetic or materially altered content.
Require people encountering covered synthetic media to receive a clear, visible disclosure rather than relying only on hidden metadata.
Require AI business operators providing high-impact or generative AI to inform users in advance and clearly label generative outputs, including deepfakes.
Article 50 establishes transparency duties for specified AI interactions and synthetic or manipulated content.
China’s administrative measures govern explicit and implicit labels for covered AI-generated synthetic content.
South Korea’s comprehensive AI statute combining industry promotion with transparency, safety and high-impact duties.
Four authorities published measures governing labels for AI-generated synthetic content.
The national labelling measures entered into force.
The AI Basic Act and Enforcement Decree took effect, with a grace period of at least one year.
The EU’s Article 50 transparency duties became applicable as enforcement powers expanded.
The limited transition for machine-readable marking by certain systems placed on the market before August closes.
The Commission states that Article 50 applies from 2 August 2026.
Article 50 of the AI Act applies as from 2 August 2026.European Commission · Commission FAQ · application date
The Commission describes a technical marking duty for covered AI-generated or altered content.
AI-generated or altered content will also have to carry machine-readable marks so it can be detected more easily.European Commission · Commission enforcement announcement · paragraph 3
Article 14 sets 1 September 2025 as the effective date.
第十四条 本办法自2025年9月1日起施行。Cyberspace Administration of China · Article 14
Both regimes impose provider-facing duties, although their legal scope and enforcement structure differ.
服务提供者开展人工智能生成合成内容标识活动，适用本办法。Cyberspace Administration of China · China measures · Article 2, read with EU Article 50 material
MSIT states the AI Basic Act and Enforcement Decree come into force on 22 January 2026.
The Ministry of Science and ICT (MSIT, Deputy Prime Minister and Minister: Bae Kyung-hoon) announced that the Basic Act on the Development of Artificial Intelligence and the Establishment of a Trustworthy Foundation (“AI Basic Act”) comes into effect on January 22.Ministry of Science and ICT (Korea) · MSIT press release · lead
MSIT describes Enforcement Decree Article 23 duties to inform users and clearly label generative AI outputs, including deepfakes.
For outputs generated by generative AI, including AI-manipulated content (deepfakes) that may raise social concerns, the decree requires clear labeling in a manner that can be easily recognized by users, taking into account factors such as age.Ministry of Science and ICT (Korea) · MSIT press release · Enforcement Decree key feature ⑥ Obligation to Ensure Transparency (Article 23)
The AI Office and national authorities can enforce the Act as Article 50 transparency duties apply from 2 August 2026. Immediate compliance work covers machine-readable marking and the remaining high-risk timetable.
MSIT announced that the AI Basic Act and Enforcement Decree took effect on 22 January 2026. The package includes generative-AI labelling duties and a grace period of at least one year for most penalties.