For outputs generated by generative AI, including AI-manipulated content (deepfakes) that may raise social concerns, the decree requires clear labeling in a manner that can be easily recognized by users, taking into account factors such as age.
Korea’s Enforcement Decree requires clear labelling of generative AI outputs
MSIT describes Enforcement Decree Article 23 duties to inform users and clearly label generative AI outputs, including deepfakes.
Evidence explainer
What this establishesThe English release attributes the labelling mechanics to the Enforcement Decree accompanying the AI Basic Act.
Why it matters: It adds a statutory Korean vehicle to the labelling ask alongside EU and Chinese measures.
Limits and context: Grace-period administration defers most penalties for at least one year except serious-harm cases.
Exact passage
MSIT press release · Enforcement Decree key feature ⑥ Obligation to Ensure Transparency (Article 23)Policy questions
Policy asks
Require visible disclosure for deepfakes and public-interest synthetic media
Require people encountering covered synthetic media to receive a clear, visible disclosure rather than relying only on hidden metadata.
Require advance notice and clear labelling for generative and high-impact AI
Require AI business operators providing high-impact or generative AI to inform users in advance and clearly label generative outputs, including deepfakes.