The Commission body responsible for implementing and enforcing the EU AI Act’s general-purpose AI rules and coordinating the wider regime.
Governments require disclosure in different forms. Technical duties, responsible actors and enforcement models still diverge.
Evaluation language is widespread in policy texts. Thresholds, evaluators and legal consequences remain contested.
Require covered providers to attach detectable technical provenance markers to synthetic or materially altered content.
Require people encountering covered synthetic media to receive a clear, visible disclosure rather than relying only on hidden metadata.
Provide a multi-stakeholder code that GPAI providers may use to demonstrate compliance with AI Act transparency, copyright and systemic-risk duties.
Article 50 establishes transparency duties for specified AI interactions and synthetic or manipulated content.
Voluntary multi-stakeholder code detailing AI Act duties for providers of general-purpose AI models.
The Commission announced receipt of the final General-Purpose AI Code of Practice.
The EU’s Article 50 transparency duties became applicable as enforcement powers expanded.
The limited transition for machine-readable marking by certain systems placed on the market before August closes.
The Commission states that Article 50 applies from 2 August 2026.
Article 50 of the AI Act applies as from 2 August 2026.European Commission · Commission FAQ · application date
The Commission describes a technical marking duty for covered AI-generated or altered content.
AI-generated or altered content will also have to carry machine-readable marks so it can be detected more easily.European Commission · Commission enforcement announcement · paragraph 3
Both regimes impose provider-facing duties, although their legal scope and enforcement structure differ.
服务提供者开展人工智能生成合成内容标识活动，适用本办法。Cyberspace Administration of China · China measures · Article 2, read with EU Article 50 material
The Commission announcement records receipt of the final voluntary Code covering transparency, copyright and safety/security chapters.
The European Commission has received the final version of the General-Purpose AI Code of Practice, a voluntary tool developed by 13 independent experts, with input from over 1,000 stakeholders, including model providers, small and medium-sized enterprises, academics, AI safety experts, rightsholders, and civil society organisations.European Commission · Commission announcement · 10 July 2025